FY2004
Our joint research on corporate culture has until now addressed such subjects as the salaried worker, company museums, company rituals and the globalization of corporate culture. This research will continue from these results to conduct comparative research on contemporary corporate and religious culture. Globalization as a special characteristic of our times has had an especially conspicuous impact on such organizations as companies and religious groups. The two are alike in terms of administration, but in the case of Japan we can point to similarities in structure arising from communal characteristics. Companies and religious groups are also being impacted by the wave of globalization, and share the feature that their structures have needed to undergo transformation. This research focuses on the theme of connections to global phenomena. In terms of methodology we will develop a management anthropology perspective that aims for cultural research which equates management with systems operation. We aim to comparatively research corporate founders (gurus), corporate ethics (religious ethics, spirituality), market propagation, corporate religion and religious management.